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Folio Financial Redefines Digital Investing with Launch of Digital Wealth Platform for Financial Institutions and Advisors

The Associated Press

MCLEAN, Va.--(BUSINESS WIRE)--Dec 6, 2018--Folio Financial, a leading brokerage, custody and financial technology company, today announced the launch of their latest innovation, the Digital Wealth Platform (DWP)—a modern, digital wealth management platform that is leading the next evolution of digital advice.

Folio’s Digital Wealth Platform is a completely digital, automated investment advice solution that combines the strength of goal-based financial planning and custom-tailored portfolio creation with a firm’s own unique intellectual capital and advice delivery methodology. From a sophisticated, standalone robo advisor to a comprehensive advisor workstation, the DWP supports fully-automated, hybrid-advised, and fully-human-advised clients from one highly configurable solution. It offers unparalleled flexibility, empowering financial institutions, their advisors, and non-financial organizations to deliver to clients a truly personalized—completely bespoke if desired—investment experience in support of all delivery channels. The DWP also leverages all of Folio’s unique, fully-integrated brokerage, clearing and custody solutions, and offers complete customization through modular technology and hundreds of APIs.

“The wealth management industry is experiencing a dramatic transformation. A new generation of investors, and in fact an older generation too, are prioritizing digital engagement, convenience, and greater control over their investments. They’re also looking for something better than what they’ve had, and all this is forcing firms to reevaluate their service models. Folio Financial is assisting our clients in redefining the digital investment experience and, in continuing our long history of innovation, we’re leading many of these shifting market dynamics,” said Steven M.H. Wallman, CEO and founder of Folio Financial, Inc. “With the introduction of our DWP, financial institutions and advisors can now deliver to all types of clients an automated, end-to-end digital experience that replicates the type of personalized, professional advice that traditionally has only been available to private institutions and ultra-high-net-worth individuals—all from one platform and at a lower cost.”

Folio’s DWP enables firms to:

“First generation robo advisors helped set the stage for simple advice automation, but they have fallen short in helping financial institutions and advisors extend their trusted advisor relationship into the digital element,” said Greg Vigrass, president of Folio Institutional. “Our DWP puts total control of the digital experience back into our clients’ hands and allows them to deliver greater levels of personalization, while focusing on the goals, values, beliefs and investment preferences that matter most to each of their clients.”

Modular Flexibility to Transform the Digital Investment Experience

Leveraging Folio’s patented brokerage platform capabilities, including dollar-based investing, fractional shares and commission-free window trading, the DWP integrates several modular features:

Folio Financial is showcasing this next generation platform today at the 2018 IN|VEST West Conference at the Parc 55 Hotel in San Francisco, CA (booth #103). More information can be found by visiting

About Folio Financial, Inc.

Folio Financial, Inc. is a leading brokerage, custody and financial technology company, all in one. Investment advisors, financial institutions and retirement plans use our innovative technology and modular solutions to build and precisely manage customized portfolios for their entire client base, regardless of account size. Our customers, both individual investors and financial professionals, use our state-of-the-art trading, portfolio management tools, digital investing services and alternative investment capabilities to have a better investing experience. We empower the financial services industry on both a full-service and technology-licensed basis, servicing billions of dollars of investor assets nationwide. For more information, visit

©2018 Folio Financial, Inc. All rights reserved. Securities products and brokerage and clearing services are offered by Folio Investments, Inc., a registered broker‐dealer and member FINRA/SIPC.

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SOURCE: Folio Financial

Copyright Business Wire 2018.

PUB: 12/06/2018 12:00 PM/DISC: 12/06/2018 12:01 PM