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IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders with 2019 Sales and Service Excellence Awards

The Associated Press

PHOENIX--(BUSINESS WIRE)--Feb 11, 2019--IAB, the national trade organization for the digital media and marketing industries, was joined today by the IAB Tech Lab in honoring outstanding digital marketers in a variety of categories; sales excellence, service excellence, and for the first time educational excellence. Winners of the 2019 awards were announced during the IAB Annual Leadership Meeting at the JW Marriott Phoenix Desert Ridge Resort and Spa in Phoenix, Arizona.

This press release features multimedia. View the full release here:

2019 IAB Sales Excellence Awards

The IAB Sales Excellence Awards recognize individuals and IAB-member companies that show exceptional client service, digital advertising expertise, and innovation in digital advertising sales.

As in years prior, Advertising Perceptions, the research-based business intelligence company, and IAB leadership created a survey to measure key digital advertising skills and award individuals that excelled in these areas over the past year.

Over 500 leaders from the ad buying community answered the questionnaire, nominating, and then voting on the best sales teams and individuals across four main categories: large organization, small-to-medium sales organization, leadership through mentoring, and sales person of the year in four key U.S. regions. Respondents represented companies that spent at least $1 million on interactive advertising during the last year.

The 2019 IAB Sales Excellence Awards Winners are:

"Excellence in advertising sales is driven by creativity, proactivity, curiosity, and partnership," said Sue Hogan, Senior Vice President, Research and Measurement, IAB. "These individuals exemplify these characteristics and are moving the industry forward through their daily contributions. By recognizing their achievements, IAB hopes to inspire the continued advancement of the industry."

2019 IAB Service Excellence Awards

The IAB Service Awards honor individuals at IAB-member companies who have gone above and beyond to make standout contributions to IAB initiatives in the past year.

"Dedication and commitment are two long words for time and energy. The winners of the IAB Service Excellence Awards have chosen to donate many hours and ideas to accomplishing industry-changing work through IAB initiatives," said Anna Bager, Executive Vice President, Industry Initiatives, IAB. "The future of digital advertising will be shaped by their work on the most complex and challenging issues facing us today including brand safety, attribution, Digital Out of Home (DOOH), and more. I applaud and thank them for their service."

The 2019 IAB Service Excellence Awards winners are:

2019 IAB Tech Lab Service Excellence Awards

The IAB Tech Lab Service Excellence Awards recognize the important contributions of members of IAB Tech Lab’s commit groups, working groups, and task forces. Recipients are determined through staff recommendations and member affirmation.

“These people have been central to defining and developing solutions to address some of the industry’s biggest challenges and opportunities,” said Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. “We all benefit from their tremendous commitment to establishing a safer and more effective supply chain, advancing new technologies, and enabling the growth of new media channels.”

Winners of the 2019 IAB Tech Lab Service Excellence Awards are:

GDPR Commit Group

The industry experts in the IAB Tech Lab’s GDPR Commit Group contributed to code bases, specifications, and implementation support resources that led to a successful launch of the IAB Europe Transparency and Consent Framework. IAB Tech Lab appreciates this group’s strong technical governance.

TV Convergence Task Force

The TV Convergence Task Force made great strides in 2018, thanks in part to Harold Geller. Harold has been the driving force in gaining consensus around the roadmap for media file formats and embedded meta-data to support cross-platform (digital and broadcast) video advertising.

Video Technical Working Group

The Digital Video Technical Working Group released VAST 4.1 in November 2018, and this group was key to this achievement. While each of them contributed to the whole specification, Michael drove the concept of interactive templates, Pieter propelled the workflow updates, Jon contributed to the verification updates, and Jonathan helped advance the audio-related updates.

OTT Technical Working Group

The OTT Technical Working Group released the “Guidelines for IFA on OTT Platforms” in December 2018. Chris Gordon has been a key pillar of this effort from the start all the way to setting the guiding principles for the IFA guidelines.

Blockchain Working Group

In 2018, the Blockchain Working Group released a technology primer and wiki, launched network pilots, and initiated efforts to address transparency in supply chain and privacy using blockchain. Michael and Richard were the driving force behind these deliverables.

2019 IAB Education Excellence Awards

“A central tenet of IAB is education, professional development, and demystifying the digital media and marketing ecosystem,” said Michael Texidor, Vice President, Learning and Development, IAB. “With the IAB Education Excellence Awards we recognize both the importance of talent development and members that are leading the efforts to expand their teams and clients understanding of this complex and rapidly evolving industry.”

The 2019 IAB Education Excellence Award winners are:

To follow the latest news and debates emerging out of the 2019 IAB Annual Leadership Meeting, go to

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.

About IAB Technology Laboratory

The IAB Technology Laboratory (Tech Lab) is a non-profit consortium that develops and provides technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on improving the digital advertising supply chain, measurement, and consumer experiences, while promoting responsible use of data. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members include AppNexus, ExtremeReach, Google, GroupM, Hearst Digital Media, Index Exchange, Integral Ad Science, LinkedIn, MediaMath, Microsoft, Oath, Oracle’s Moat, Pandora, PubMatic, Quantcast, Rakuten Marketing, Telaria, The Trade Desk, and Yahoo! Japan. Established in 2014, the IAB Tech Lab is headquartered in New York City with staff in San Francisco, Seattle, and London. Learn more at

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Laura Goldberg




SOURCE: Interactive Advertising Bureau

Copyright Business Wire 2019.

PUB: 02/11/2019 12:00 PM/DISC: 02/11/2019 12:00 PM