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Wilsonart Infuses Big Personality into Commercial Laminate and Traceless™ Collections

The Associated Press

TEMPLE, Texas--(BUSINESS WIRE)--Jun 12, 2019--

Wilsonart’s 2019 Commercial Laminate and Traceless™ Laminate Collections include 25 unique designs in a variety of textures. The latest releases harmonize as a collection for any classic or modern interior, while each of them represents a chic personality to span the breadth and depth of design aesthetics desirable in all varieties of commercial interiors today. Each of the new patterns and solids represent surface materials that suit the trends of mindful materials, crafted artisan and neutral noir.

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Each of the new patterns and solids in Wilsonart's 2019 Commercial Laminate and Traceless™ Laminate Collections represent surface materials that suit the trends of mindful materials, crafted artisan and neutral noir. (Photo: Wilsonart)

“Technology today has led to an abundance of choices for consumers. Too many choices, however, has often resulted in a loss of individuality and quality,” noted Sally Chavez, Senior Designer at Wilsonart. “Our new collection of High Pressure Laminate designs (HPL) – a highly versatile product which is truly the workhorse of so many commercial interiors – is inspired by uniquely crafted and artisanal items that add character and personality to the spaces we work in.”

Nine new wood looks now feature remarkably enhanced surface textures that emulate the dynamic flow and even the light-play of real woodgrain. The authentic looking surfaces provide the warmth and hospitality associated with wood case goods and surfaces, and a welcome respite from technology, glass and sleek cool, industrial looks. New design additions to the widely popular Aligned Oak series, Mercer Oak and Webb Oak, are suitable for vertical and horizontal applications, opening the door to every surface possibility in commercial interiors.

Italian Silver Ash has a woodgrain texture with a blend of grain variations. Overall, it is a light taupe woodgrain design in a subtle planked structure.

Kingswood Walnut is a striking and dramatic walnut design with a balance of even grain, small cathedrals and fine texture in a raw walnut coloration.

French Pear has a smooth, textured finish and is a light taupe pear-wood design with subtle planking that resembles an African Anigre.

Sap Walnut with its smooth, textured finish, is a pleasing all-over light brown woodgrain design with darker streaks and markings indicative of sap walnut veneer.

Washed Char has a woodgrain texture with a blend of grain variations. It is an aged teak in light warm grey tones in a subtle planked look. The pattern celebrates the beauty that comes with age and creates an elegant and unique look.

Blackened Chestnut is a dense woodgrain structure that is soft-to-the-touch. It is an all over woodgrain with charred black burned into the woodgrain. This rustic design has medium toned brown woodgrain running throughout.

Amaretto Pine has a woodgrain texture with a blend of grain variations. It is a heavily distressed wood with character that is comprised of warm and cool grey and taupe tones.

Mercer Oak exhibits the natural dimension and feel of the real world. It is a medium grey oak design in shades of warm grey that is enhanced by an embossed and aligned texture.

Webb Oak is a dark mocha oak design reinforced by an authentic embossed and aligned texture with a feel of the real world. It is reminiscent of the Arts & Craft style.

The new HPL patterns, eight abstracts and six solids, are modern and updated with a stroke of tasteful restraint. Abstract patterns include a new take on the original Classic Linen. French Linen and Nordic Linen radiate a Hygge personality associated with lofty waffle-knit hotel linens. In their warm neutral colorways, French Linen and Nordic Linen exude a sophisticated, yet approachable vibe. New bold, neutral colorways Blackbird and Nightfall elevate the linen pattern to a moody visually intriguing surface.

Wilsonart’s masterfully composed, original abstract pattern, Washi, features depth and movement on multiple levels. The multi-faceted pattern’s personality reads lighthearted yet intellectual and harmonizes extremely well with both contemporary to classic interiors. The versatile pattern looks great in every color and effortlessly integrates with future updates. This artistic organic abstract will remain relevant and endure new trends, interior concepts or colorways.

The natural, raw Polished Concrete pattern represents radical trends in interior design, such as industrial farmhouse or industrial modern; while soothing designs from nature White Cascade and Sierra Cascade are residential crossovers. All three patterns represent beauty at its best.

French Linen with a smooth, textured finish , has a dark grey woven linen look.

Nordic Linen with a smooth, textured finish, is a light cool grey woven linen look.

Blackbird features a textured, matte finish. It is a charcoal black abstract in a soft Crossweave pattern offering overall color and up-close interest.

Nightfall has a textured, matte finish. It is a deep indigo blue abstract in a soft Crossweave pattern offering overall color and up-close interest.

Washi Crystal with a smooth, textured finish, is a scattered pattern of small silver pearl lines over a light grey background.

Washi Pewter with a smooth, textured finish is a scattered pattern of small silver pearl lines over a medium grey background.

Washi Gold with a smooth, textured finish, is a scattered pattern of small gold pearl lines over a medium grey background.

Polished Concrete with an ultra-matte texture, offers the unique look of a concrete surface in a natural concrete coloration.

White Cascade has a fine velvet-feeling texture finish. It is an off-white limestone look with linear directional features in subtle warm and cool neutrals.

Sierra Cascade has a fine velvet-feeling texture finish. It features a limestone look in warm grey with linear directional features in shades of grey with hints of caramel.

Solids Crystal, FossilShale and Midnight are on-trend surface looks that can add a crisp modern aesthetic to walls and furniture or help break up monolithic surface areas with complimentary horizontal surface looks. “Although they are solids, the colors and finish still evoke a complex, light-filled depth that are similar to what designers look for in back painted glass,” notes Chavez.

Crystal has a textured finish with a moderate, reflective quality. It is a light warm white solid.

Fossil Shale has a textured finish with a moderate, reflective quality. It is a warm mid-tone grey solid.

Midnight has a textured finish with a moderate reflective quality. It is a deep indigo blue solid.

The super matte, velvety texture of new Wilsonart ® Traceless™ Laminate reads visually like an elegant fabric gown that’s been expertly applied to hard surfaces. Midnight Velvet, Slate Velvet and Pewter Velvet are soft-to-the-touch but resist fingerprints ensuring smears, smudges and streaks are almost never seen, so surfaces appear pristine even in highly trafficked, highly stressed environments.

Midnight Velvet features a super matte surface finish. It is a dramatic tinted black, in a deep and bold shade of indigo.

Slate Velvet features a super matte surface finish. It is a warm, versatile grey color.

Pewter Velvet features a super matte surface finish. It is a cool, elegant grey color.

About Wilsonart
Wilsonart, a world leading engineered surfaces company, is driven by a mission to create surfaces people love, with service you can count on, delivered by people who care. The company manufactures and distributes High Pressure Laminate, Quartz, Solid Surface, Coordinated TFL and Edgebanding and other engineered surface options for use in the office, education, healthcare, residential, hospitality and retail markets. Operating under the Wilsonart®, Resopal®, Polyrey®, Arborite®, Laminart®, Bushboard™, Shore™, Mermaid™, Ralph Wilson®, KML® and Durcon® brands, the company continuously redefines decorative surfaces through improved performance and aesthetics. For more information, visit www.wilsonart.com or connect with us on Facebook, Houzz, Pinterest, Instagram, Twitter, LinkedIn and YouTube.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190612005063/en/

CONTACT: Tammy Weadock

tammy.weadock@wilsonart.com

(254) 207-3444

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: ARCHITECTURE INTERIOR DESIGN CONSTRUCTION & PROPERTY COMMERCIAL BUILDING & REAL ESTATE RESIDENTIAL BUILDING & REAL ESTATE

SOURCE: Wilsonart

Copyright Business Wire 2019.

PUB: 06/12/2019 07:00 AM/DISC: 06/12/2019 07:00 AM

http://www.businesswire.com/news/home/20190612005063/en