Daytona’s LPGA area getting more stores, including ABC liquors, restaurantsThe Daytona Beach News-Journal — Clayton Park The Daytona Beach News-Journal
DAYTONA BEACH 2020--DAYTONA BEACH -- An ABC liquor store, three restaurants, Goodwill and ExtraSpace Storage are coming soon to Daytona's growing LPGA Boulevard commercial corridor.
They are part of a planned retail center called Shoppes at Williamson Crossing.
The center is set to be built behind the RaceTrac gas station on the corner of LPGA and Williamson boulevards.
Orlando-based Unicorp National Developments Inc. recently posted a site map on its website listing the aforementioned tenants. The site map includes the retailers' logos.
Other tenants coming to Shoppes at Williamson Crossing include Burger King and two other yet-to-be-announced restaurants, a Great Clips hair salon and an AT&T store.
"We're doing site work right now and should begin vertical construction in 120 days," said Unicorp President Chuck Whittal.
"The first tenants should open 11 to 12 months from now."
Whittal's company also plans to begin construction of two nearby luxury apartment complexes in the coming months.
One is a 346-unit complex called The Ellis which is planned just north of the northwest corner of Clyde Morris and LPGA boulevards.
The other is a planned 223-unit apartment complex called The Edison which will be built on the southwest corner of Clyde Morris and LPGA.
Both apartment complexes are expected to welcome their first residents in early to mid-2021.
Unicorp acquired the 37-acre site behind RaceTrac for its planned Shoppes at Williamson Crossing from Consolidated-Tomoka Land Co. in 2018.
The planned 100,000-square-foot project was originally going to be called the Shoppes at Williamson Crossing.
The shopping center will include two retail buildings with storefront spaces for multiple tenants.
Justin Greider, senior vice president/retail lead for commercial real estate brokerage JLL in Orlando, said Shoppes at Williamson Crossing should do well.
"When you look at those kinds of tenants, they're going to do a great job of serving the new residential developments that are being built on that corridor, right now," he said.
In recent years, LPGA on both sides of Interstate 95 has become the city's hottest area for new homes and commercial developments.
The corridor is home to both the fast-growing Jimmy Buffett-themed Latitude Margaritaville 55-and-older community as well as ICI Homes' Mosaic "full life" community.
Several new luxury apartment complexes also have recently opened or are under construction in the area.
The LPGA area also has seen the opening of three shopping centers in recent years.
Tanger Outlets opened in November 2016.
Tomoka Town Center next door welcomed its first retail tenants in 2018.
The Publix-anchored Latitude Landings neighborhood retail center next to Latitude Margaritaville opened last year.
"I think it's good real estate," said Jim Gendreau, president of Tailwinds Development, of the I-95/LPGA area.
Gendreau's company is a Lake Mary-based developer. His projects have included the Publix-anchored Country Club Corners shopping center in DeLand.
Tailwinds planned to build a grocery-anchored shopping center on the northeast corner of LPGA and Williamson but ultimately passed on buying the 11-acre site.
Unicorp paid $3.3 million to acquire the property in February 2019 from Consolidated-Tomoka Land Co.
Whittal said his company originally planned to build a retail center on the property that was to be anchored by a Lucky's Market.
When Lucky's backed out, Whittal said his company decided to scrap its plans for a retail center.
The site is now under contract to be sold to a developer that plans to build an assisted-living facility, he said.
Lucky's earlier this month closed most of its stores including one in Ormond Beach.
Whittal said he is pleased with how quickly the Shoppes at Williamson Crossing is filling up with tenants.
"Everything's moving along nicely," he said.
Gendreau said he, too, remains bullish on the area.
"We're looking in Volusia County right now for grocery sites," he said. "We follow residential growth.
"Good real estate is hard to find."
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