news 3 weeks ago

Apple Accuses Epic Games of Using Their Legal Battle as a 'Marketing Campaign'

Wibbitz - Technology
Apple Accuses Epic Games of Using Their Legal Battle as a 'Marketing Campaign'. The two companies have been caught in a legal battle for the past few weeks. The conflict was ignited when the video game developer implemented its own payment system into the iOS and Android versions of 'Fortnite.' . Apple decided to remove the game from the App Store, and Epic subsequently responded to the move by filing an anti-trust lawsuit against the tech company. Apple has recently responded to Epic’s court filing, in which Epic requested for 'Fortnite' to be made available on iOS again. While Apple said that this can be done once Epic removes their own payment system from the game, . they also slammed Epic by stating: “Epic started a fire, and poured gasoline on it, and now asks this Court for emergency assistance in putting it out.". They also accused Epic of using the high-profile lawsuit as “a marketing campaign.". For reasons having nothing to do with Epic’s claims against Apple, 'Fortnite'’s popularity is on the wane. By July 2020, interest in 'Fortnite' had decreased by nearly 70% as compared to October 2019. , Apple, via filing. This lawsuit (and the front-page headlines it has generated) appears to be part of a marketing campaign designed to reinvigorate interest in 'Fortnite.', Apple, via filing. Epic boss Tim Sweeney has claimed in a recent filing that this accusation is incorrect. Epic’s actual user engagement data reflecting the actual number of users playing 'Fortnite' (not Google search results) shows Apple’s claim of declining interest in 'Fortnite' to be incorrect. , Tim Sweeney, via filing. Over the period of time that Apple cherry-picked for its Google search volume comparison (between October 2019 and July 2020), the number of daily active users on 'Fortnite' actually increased by more than 39%, Tim Sweeney, via filing